5 design tips to master the brass sign trend everyone’s swooning over

Brass signs are true Insta bait—but designing one can be tricky. Not to worry: follow these 5 rules and you’re on your way to mastering that chic, retro look.

When it comes to brass signage, less is more. A brass sign is an investment, and making the right design decisions will help you showcase your sign in the best way possible.

Header image: Handel Architects
brushed brass panel etched building sign

1. Stick to classic fonts

Serif typefaces, block text, and thicker script typefaces work well. For a more  modern look, choose a font that’s a twist on a classic.

brass color palette
Image: Design Seeds

2. Pair with neutral colors

Brass is best used as an decorative accent, and pairing it with neutral colors that will help it pop. Too much color or shine—and it can start getting gaudy.

high gloss polished brass blade sign on building
Image: UltraLinx

3. Notice the lighting

The way light hits your sign can be stunning—or make it hard to read. Take note of the lighting in your space, and how you want the sign to look from your typical viewing distance.

4. Know your finishes

Unlike gold, brass is actually an alloy of copper and zinc. It can take on a variety looks based on the alloy mix and surface treatment, such as oxidation, brushing or polishing.

Verve Wine Copper Brass Bronze Modern Retail Hanging Blade Sign with script
Project: Verve Wine

5. Ask about weight limits

Solid brass signs are heavy, which is why they are usually single letters, or attached to masonry. We recommend brass alternatives for single, large pieces. If you’re on a trade show circuit—that solution might be for you.

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