CASE STUDY

The Wing Case Study

Instagrammable feminism: Blending signage seamlessly into an iconic, retro interior that attracts new members. 

The Wing is a groundbreaking network of co-working spaces designed just for women. Here’s how we worked closely with the creative team at The Wing to bring their brand to life at the much-anticipated West Coast debut.
(Images: The Wing)

THE CLIENT

The Wing is a network of co-working spaces designed by women, for women.

The Wing advances women by bringing back the concept of a 1930’s era women’s club, and redefining it for today’s woman. With 6,000 members across its locations—and 30,000 women on an ever-growing wait list, the Wing’s new home in San Francisco has nonetheless been much anticipated by women on the West Coast.
Early renderings of the space. (Images: The Wing)

THE CHALLENGE

Execute signage that blends seamlessly into the interior, with a critical eye for detail.

The Wing reached out to us in search for a signage vendor with an obsession for detail. Not only did the signage have to match their existing locations, it had to blend into the dreamlike, Pinterest-worthy space that draws thousands of members in every year. Megan Muir, design manager at The Wing, put it simply: “The best signage is invisible.”
(Images: The Wing)

THE RESULTS

Signage that makes members feel special on every visit.

We’d like to give a shout out to the talented, all-female creative team at The Wing: Megan Muir, Michelle Shekari, Nora Cady, Nina Lilliebjerg-Heder, and Deva Pardue. Thanks for trusting us with your very special project.

SUMMARY

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Background

  • Client: The Wing
  • Location: San Francisco, CA
  • Size: 8,000 sq ft
  • Type: Co-working space
  • Date: October 2018

Services Provided

  • 3D renderings and technical drawings
  • Consultation
  • Sign fabrication
  • Full installation
  • Post installation support

Techniques used

  • 23k gold leaf gilding
  • Laser cutting
  • UV printing
  • Water jet cutting
  • Vinyl cutting

SCOPE OF WORK

Let’s build something great together.

Curious about how our services can add value to your project? Reach out to us, and one of these three friendly folks will get in touch with you.

  • Paula Chang
    Paula ChangCo-Founder, Business Development
  • Eryka Ueltzen
    Eryka UeltzenSales & Communication
  • Jonathan Sorgman
    Jonathan SorgmanAccount Management / Fabrication